From the Kuwait Times: New, social media ‘the tool’ of 2012 Assembly elections

Academicians and those interested in the goings-on ahead of the polls all agree there is a change in approach to ideas and new tools for approaching perspective voters; new and social media to be precise. They said Twitter is sure to be the most influential among media, ahead of TV channels, papers, and even venues such as election campaign headquarters.

Media figure and political sciences professor at Kuwait University (KU) Dr Ayed Al-Mannaa said: “Twitter is ‘the tool’ today to discuss public opinion issues. It would surely prove ‘a make or break tool’ in the 2012 elections.” Having an internet website is also a most important means to interact with the public and speak the language of the younger generation.

As important as the message and agenda might be, just as important are the means of expressing it, timing, and speed of interaction and response, he argued. “This is not to say that the usual approach is of no value,” he stressed.

(For more, please see: http://new.kuwaittimes.net/2012/01/04/new-social-media-the-tool-of-2012-assembly-elections/)