Global social online network, Facebook, opened on Wednesday a sales office in Dubai, expanding its operations in the Middle East and North African market, where it says it has some 45 million users.
Facebook’s MENA team “will work with brands across the region to help them harness the power of the world’s largest social network,” it said in a statement released at a press conference in the Gulf emirate.
Joanna Shields, Facebook’s vice president and managing director for Europe, Middle East and Africa, said the network has some “45 million users” in the MENA region, adding that the network’s first office in the region was to “share our experience.”
“We already have strong partners in the region that are using Facebook in innovative ways to achieve and realize the power of social” network, said Jonathan Labin who will be heading the new office.
Facebook has some 30 offices worldwide, but didn’t list any in the Arab world so far.
54 per cent of the UAE population use Facebook, according to the Arab Media Outlook and Arab Advisors Group.
Facebook, which boasts 901 million monthly active users, was recently listed on the U.S. Nasdaq stock exchange, but its shares have tumbled since then.
On Tuesday, Facebook shares closed with a loss of 9.68 percent at $28.82, dropping below $30 for the first time and ending down more than 24 percent from its offering price of $38 on May 18.