Games giant Zynga has launched the second phase of Facebook FarmVille 2 on Thursday, to provide the game lovers with a new farming experience with a “stunning visuals and beautiful animations” in 3D, as well as new social features.
“The FarmVille franchise brought social games into mainstream consciousness, and we’re proud to launch a new chapter in the FarmVille legacy,” said Tim LeTourneau, vice president of games at Zynga in a statement on Thursday.
“FarmVille 2 offers players a new way to farm by delivering an immersive experience, rich characters, and new social features that make game boards come to life with their friends. We can’t wait to see the farms that players create. We also want dedicated players of FarmVille to know that we remain fully committed to bringing them new reasons to play the original game they love,” the statement added.
The first version of Farmville was launched in June 2009; users grew from zero to 10 million in six weeks, according to Zynga. At its peak, it saw 32 million daily active users, now Zynga counts 3.2 million dedicated daily users. Stock prices, at time of writing, were at $2.88, down over 70 percent from its IPO price of $10.
FarmVille 2 offers its players the chance to start new journey though making them able to return back to their old family farm with hopes of making it thrive again. Players work with friends to reestablish their family’s land by harvesting crops, raising their favorite animals and crafting goods to sell in their roadside stand or to their markets using more social interaction tools. The game is also opening up its features to new markets, offering the game in 16 languages.
The launch of Farmville newest edition may not be easy for game developers however, said Muhannad Ebwini, CEO of Gate2Play told Wamda electronic website.
“Since it’s the first Arabic localized game from Zynga, the number one social game developer in the world, it will encourage more localized social games and social game engagement in our region," Ebwini told Wamda. “It might not be easy for game developers, but at least these games will increase the market size for them,” he added.