With scrumptious crispy and crunchy golden-brown croquettes made of vegetables and sprinkled with Middle Eastern seasonings, the Dubai-based fast-food chain Just Falafel debuts in London after opening its flagship store in Covent Garden in late 2012.
The vegetarian fast-food restaurant, which was launched in the UAE in 2007, has franchised across the region, including Qatar, Lebanon, Oman, Jordan and Saudi Arabia. However, London’s Just Falafel will be the first outlet to open outside the Arab world.
Fadi Malas, the CEO, who has been crowned by Gulf Capital SME Awards as the “Arab Entrepreneur of the year” for 2012, said that the business aims to establish 200 more branches in the U.K. over the next five years that adds to 650 company’s franchise realm, “Just Falafel” news reported on Thursday.
According to media reports, the Covent Garden branch opened on Monday and experienced high sales in the first day.
Just Falafel received three accolades in 2012 including ‘Business Innovator of the Year’ by the Gulf Capital SMEInfo Awards the ‘Business Star of the Year’ by the SME Advisor, Gulf Capital news reported.