Known as ‘Little Switzerland’, the Moroccan town of Ifrane is high up in the Atlas Mountains.
Built by the French in a European style, the town was once a summer resort for colonial families and has long been a popular winter destination for ski-lovers.
This year, the local authorities decided to hold the town’s first ever snow festival in a bid to widen the resort’s appeal and attract larger numbers of tourists.
“This festival has many objectives for the local population in the fields of tourism, culture and development. This is the first year we have done this initiative and we will see what further steps we may take for next year,” said chairman of the provincial council, Abdallah Ouhadda.
The idea of organizing a snow festival in Ifrane was first mooted two years ago, to boost tourism and promote the region’s rich Amazigh culture.
The event, which took place on Saturday (February 2), attracted thousands of visitors, both from Morocco and abroad.
Alongside a colorful parade, one of the main highlights of the day was the ‘snow princess’ contest, which saw ten girls aged between 8 and 13 compete for the coveted title.
Local girl Zineb Azira, who won the prize, received her crown from Ifrane’s provincial governor.
“I am very happy because by winning this title, I brought pride to Ifrane. I am very happy to win the title of snow princess,” she said.
One of the organizations behind the competition said the aim was educational. The chairman of the Toutrit - or ‘garden’ in Amazigh - Association, said organizers wanted the younger generation to be proud of their local heritage and more aware of environmental issues.
“Why a snow princess and not a snow queen? Because we wanted to play an educational role in this province for young girls and boys. The other objective of this event is to help local development in the region and also the marketing of local products,” said Abdelkader al-Achni.
Twenty kilometers away from Ifrane, the Michlifen ski resort is popular with urban dwellers who want to escape the cities and enjoy some outdoor exercise.
But as well as winter sports, Ifrane’s cool summer climate means the region continues to attract tourists all year round, as residents from cities such as Fes and Meknes seek to escape the scorching heat of the summer months.