Bus ads urge Floridians to learn about Islam
Eight-week, $60,000 campaign
“Islam: Got Questions? Get answers” reads the ad plastered along the side of a south Florida bus. The ad campaign launched Tuesday by Muslims in South Florida includes colorful banners several feet high on more than 120 buses urging people to learn more about Islam.
The $60,000 Calling Islam campaign aims to get people to seek out accurate and objective information on Islam, according to its sponsor, the Council on American-Islamic Relations.
The ads, which include a website address and telephone number, urge people to seek out accurate and objective information about Muslims and highlight Islam as one of the three Abrahamic religions, along with Christianity and Judaism.
“The main objective of this campaign to bring a positive awareness of Islam and the Muslim community to our fellow Americans,” said Altaf Ali, executive director the South Florida chapter of the Council on American-Islamic Relations (CAIR).
The eight-week campaign is aimed at countering the negative impact of a controversial DVD Obsession: Radical Islam's War Against the West that was distributed to millions of households in battleground states like Florida before the presidential election.
People can sponsor a bus with a tax-free donation from anywhere between $500 for eight weeks to $65 for one week.
The main objective of this campaign to bring a positive awareness of Islam and the Muslim community to our fellow Americans
Altaf Ali, CAIR