Last Updated: Sat Jun 23, 2012 23:23 pm (KSA) 20:23 pm (GMT)

Lebanon adverts prove that ‘sex doesn’t sell’

A recent ad campaign for a Lebanese construction company has raised several critical comments and blog posts. (Image courtesy Sirnie Abboud)
A recent ad campaign for a Lebanese construction company has raised several critical comments and blog posts. (Image courtesy Sirnie Abboud)

Models in revealing clothes are likely to grab attention, mostly in the form of flirting or chat-up lines.

However, while one particular model posing for a Lebanese construction and development company managed to succeed in turning heads… it seems the heads were turned in the opposite direction.

For the past several days a number of Lebanese bloggers and members of the society posted several critical comments and blog posts relating to the recent campaign for the construction company.

Renowned blogger/author Nasri Attallah (of the famous blog “Our Man in Beirut”) commented on his Facebook saying “Because nothing says “professionalism” like using a stock photo of a porn star from 'Sexxxy Secretaries 6' for your outdoor advertising”.

Lebanon blogger Naziha Baassiri agrees with Nasri Attallah by saying “It uses the ever-so-reliable formula of a cleavage-baring woman and a loaded tagline.”

Advertising agencies have been in the hot seat before. In March the Lebanese Ministry of Tourism launched a new campaign called “Lebanon Blues.”

In the American version of a TV advert, a man is depicted as having completely lost focus at work because he is still thinking about gorgeous, scantily clad Lebanese women whom he encountered during his vacation.The campaign caused a great deal of anger online and prompted a women’s rights group to write a letter of protest to the ministry.

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